SULFLO: A Vintage Energy Drink Reimagined

SULFLO is a packaging redesign inspired by a vintage sulfur-based metal cutting fluid can. I studied the typography and layout structure of the original industrial label, then translated those elements into a contemporary energy drink package. The final design keeps the dense hierarchy, bold color blocks, and heavy typography that defined the original while adapting them for a modern beverage shelf. The result is a rugged, industrial brand that stands out through its raw graphic language.